Crisis at my kitchen sink this morning.
Identical bottles of product/Fairy Liquid, but their labels do not compute..................
rear - (UP TO 50% LONGER-LASTING than the next best selling brand). 1.5x , that's great!
front - (2x LONGER LASTING than the next best selling brand). Hold on a minute. Isn't that 100% longer lasting then?
So, the only way this can work is if "the next best selling brand" has changed recently and it is of significantly poorer quality compared to what came before it.